Editorial Standards
The principles that govern what ReportUltra publishes and how it describes its own evidence.
These standards describe how ReportUltra decides what to publish and how it presents what it knows. They are short on purpose, because standards that cannot be remembered are rarely followed.
Say what the work is
We describe every piece accurately. The launch-edition dossiers are illustrative analytical scenarios built from general public knowledge. We do not present them as original reporting, and we do not imply access to sources, interviews or data that we do not have. Where future work uses primary research, we will state the nature of that research.
Numbers and claims
- We do not invent statistics or attribute figures to real companies, regulators, central banks or operators.
- Where a number helps, we use widely known public context phrased cautiously, or we label the figure as illustrative.
- We avoid false precision. A range or a qualitative description is better than a decimal point we cannot defend.
- Claims are separated from assumptions, and assumptions are stated.
People and sources
We do not quote or name real individuals as sources in the launch edition. We also do not invent named experts. When a dossier needs a perspective, it describes a hypothetical position, such as what a planner in that situation would weigh. Readers should never have to wonder whether a quoted person exists.
Independence and conflicts
ReportUltra carries no sponsors and no paid placements, and nothing is written to favor an advertiser, a vendor or a position. Topics are chosen by the editors on the merits of the question. If a conflict of interest ever arises, we will disclose it on the affected page.
No advice
Our work is analysis, not a recommendation to buy, sell or hold any security or asset, and it is not legal, tax or professional advice. Each dossier ends with a reminder to that effect. Readers remain responsible for their own decisions.
Tone and clarity
We aim for crisp, careful writing. We avoid hype, alarmism and certainty we have not earned. Short paragraphs and plain words are a courtesy to the reader, and they make errors easier to spot.
Accountability
We correct mistakes openly and promptly, as set out in our corrections policy. Editorial questions and concerns can be sent to [email protected].