Bridgerton‘s Jonathan Bailey has released a video to promote his LGBTQ+ charity, The Shameless Fund.

The Anthony Bridgerton star’s charity has partnered with Loewe on a series of t-shirts with the slogan “drink your milk” written across.

The words are a nod to a steamy scene included in Bailey’s queer miniseries Fellow Travelers, an adaptation of Thomas Mallon’s book of the same name. In the show, Matt Bomer’s character Hawk tells Bailey’s Tim to drink his milk as a means of foreplay.

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Bailey recreated the scene to promote The Shameless Fund, downing a glass of the drink in question and alluringly wiping the last drop off his face. You can take a look for yourself in the Instagram video above.

The t-shirt, which also boasts Bomer among its models, can be purchased via the Loewe website for £175, with a donation made to Bailey’s foundation for every t-shirt sold.

Bailey will next be seen in the third season of Netflix’s queer teen drama Heartstopper. Premiering this October, season three stars the actor as Jack Maddox, an Insta-famous classicist who just so happens to be Charlie’s celebrity crush.

COURTESY OF LOEWE

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The Bridgerton star is but one of the additions to the cast of Heartstopper for its new episodes. Joining the ensemble on the upcoming season are also Marvel star Hayley Atwell and Eddie Marsan.

Atwell is to play Nick’s Aunt Diane, who takes her nephew on a summer holiday to Menorca and has some tough advice to share about his relationship with Charlie.

Meanwhile, Marsan will be portraying a beloved character from Alice Oseman’s graphic novels: Geoff, Charlie’s wise, straight-talking therapist.

Heartstopper seasons 1-2 are streaming on Netflix. Season 3 premieres on Thursday, October 3.