In the following, we are going to take a closer look at the various issues both Keanu and Tom have with new technologies in Hollywood. Keanu made changes to his contract because of it, while Tom also stuck his neck out to speak about the matter on a major Hollywood stage.
On the contrary, certain actors are completely fine with it. We are going to reveal which legendary actor actually appreciates deepfakes, and why he believes they can add value.
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Keanu Reeves Included A Contract Clause That Excludes The Use Of Deep Fakes
Speaking alongside Wired, Keanu Reeves called deepfakes and AI technology. For the most part, fans were thrilled to learn about Keanu’s stance on the matter. Although he’s open to certain technological advancements, the actor has put his foot down when it comes to deepfakes.
What did Keanu do against deepfakes in Hollywood?
Reeves put a contract clause that he won’t partake in films that include deepfake edits.
What did Keanu say about AI and deepfakes?
He added, “What’s frustrating about that is you lose your agency. When you give a performance in a film, you know you’re going to be edited, but you’re participating in that. If you go into deepfake land, it has none of your points of view. That’s scary. It’s going to be interesting to see how humans deal with these technologies. They’re having such cultural, sociological impacts, and the species is being studied. There’s so much ‘data’ on behaviors now.”
An example below shows how easy it can be to duplicate Keanu these days.
Ultimately, Keanu is questioning the value of technology, and how certain corporations feel motivated to incorporate these strategies.
“People are growing up with these tools: We’re listening to music already that’s made by AI in the style of Nirvana, there’s NFT digital art. It’s cool, like, Look what the cute machines can make! But there’s a corporatocracy behind it that’s looking to control those things.”
“Culturally, socially, we’re gonna be confronted by the value of real, or the non-value. And then what’s going to be pushed on us? What’s going to be presented to us? It’s this sensorium. It’s spectacle. And it’s a system of control and manipulation. We’re on our knees looking at cave walls and seeing the projections, and we’re not having the chance to look behind us.”
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Hard to argue with Keanu’s point of view, and it seems like a major Hollywood star agrees with The Matrix actor.
Tom Cruise Joined SAG-AFTRA To Discuss His Concerns Over AI In Hollywood
Tom Cruise also made his stance clear, and he joined SAG-AFTRA negotiations to discuss AI and stunt work in Hollywood. Cruise’s goal was simple, and it was for the AMPTP to understand the concerns over AI advancements in Hollywood.
What were some of Tom Cruise’s other main concerns?
New guidelines on AI in TV and film.
Performers are properly compensated if their technology is used.
Consent is asked for AI usage.
For the most part, fans are on the same page with Keanu and Tom. However, they also understand that Hollywood is moving forward, and the actors’ thoughts might not matter in the end.
One fan writes, “Totally agree. Yet, sadly and realistically, this is the current landscape and future state of the art technology in filmmaking. It’s use is only going to expand…no “if’s”, “and’s”, or “but’s.”
In addition, it seems like certain actors are actually open to the use of deepfakes and technology that can de-age an actor.
Harrison Ford Has A Different Take, And Actually Welcomes Deep Fakes
Harrison Ford is on the complete opposite end of Keanu Reeves and Tom Cruise. Ford actually praised de-aging and deepfakes during Dial of Destiny. It gave him the ability to push the story, while turning back time.
What did Harrison Ford say about the de-aging technology?
“An intriguing, useful, and extremely sophisticated story device.” He added if he still sees his older self, “Yeah. In fact, when I look in the mirror, I still see that guy with brown hair.”
Fans had a lot to say about the technology. It was evident that work still needed to be done. A portion of fans on Reddit complained about Ford’s voice, while also taking exception to the way he moved.
Redditors commented:
“Next time, de-age his voice, too. Having an old dude voice coming out of young Harrison Ford was creepy.”
“His teeth also looked very CGI, but the voice really threw my mind for a loop!”
“He also moved like an old man. Maybe not quite De Niro kicking scene levels of bad but not much better either.”
“Deepfake technology still has a ways to go. With all the visual effects money they spent on this movie, it still looked goofy/distracting.”
Advancements are certainly being made, but clearly, there is room for improvement.
