Here’s why some commentators and a royal biographer think the Duchess of Sussex needs to be more careful now that she’s started her rebrand campaign.

They say no good deed goes unpunished and it seems that may be the case for Meghan Markle after she visited an organization to speak to young girls about being bullied.

Her appearance caused such a frenzy online because it came amid reports about the duchess allegedly bullying staffers to the point where she “reduced grown men to tears” and was referred to as “demon boss” and “dictator in high heels.”

Now, a royal author is weighing in and saying a lot of what Meghan has started doing is not on par with her rebrand as she falling back into victim mode and making it all about her which led to such a dip in her popularity to begin with.

Some say Meghan’s reaction to bullying claims have made things worse

Meghan Markle speaks onstage at EAN University in Bogota, Colombia | Diego Cuevas/Getty Images

Royal commentator Emily Andrews weighed in on The Hollywood Reporter‘s story in which a dozen of the duchess’s former staffers who call themselves the “Sussex Survivors Club,” spoke to the publication about the former Suits star being a horrible boss and “belittling” her employees. Andrews opined that Meghan’s quick reaction to the claims and going into “fight mode” with her team only brought more attention to the story.

“It was a short piece that didn’t even make the front cover. But the Sussexes’ reaction was even more interesting than the original story,” Andrews explained to Woman magazine (per Express). “Uncontained fury would be my reading. And by helping with a huge cover story for one of America’s most-read weekly magazines, her staff were, in fact, drawing attention to the original piece in The Hollywood Reporter and the unpalatable accusations within it. Harry and Meghan may have been better served by just ignoring it … But instead, Archewell went into fight mode almost immediately to defend Meghan.”

Fellow commentator Kinsey Schofield spoke on her YouTube channel about Meghan choosing to show up at Girls Inc. amid this drama saying: “Many will consider Meghan referring to herself as the ‘most bullied person in the world’ while being a target of a Buckingham Palace bullying investigation or a Hollywood Reporter investigation, a masterclass in gaslighting. By continuing to draw attention to the concept of bullying she is only attracting more attention to her own bullying allegations.”

Why a royal author says Meghan has risked coming off as a hypocrite too

A royal biographer acknowledged that Meghan has received criticism over the years, but says that given the bullying allegations swirling about her now can lead to her looking like a hypocrite and come off as more “egocentric whining” that we’ve “heard from her before.”

Christopher Andersen, who wrote The King, told Fox News: “In fairness, since marrying Prince Harry, she has been on the receiving end of some pretty scalding criticism — some of it legitimate, but much of it not.

“The amount of visceral anger aimed at Meghan online is quite remarkable. If Meghan feels unfairly targeted, she probably has every right to. But is it wise for someone who has been described as a workplace bully — whether it’s true or not — to complain that she is a victim of bullying? It may come off as just more egocentric whining. We’ve heard it all before.”

Andersen added that there is “nothing wrong” with Meghan empathizing with young girls who have dealt with online bullying but insists the duchess should have “resist[ed] the temptation to make it all about her.”