New viewership data from Variety gives a sense of what’s really going on, though. Provided by Luminate, this data shows the minutes watched of every streaming original TV show over the period from June 7 to June 13. It’s largely a boost for Netflix, but The Acolyte‘s performance is very interesting indeed.
Rank
Show
Season
Platform
Est. Minutes Watched
Previous Est. Minutes Watched
Percentage Change
1
Bridgerton
3
Netflix
589 million
432.3 million
36%
2
Eric
Netflix
581.2 million
1.1 billion minutes
-46%
3
Sweet Tooth
3
Netflix
566.4 million
34.2 million
1,556%
4
Perfect Match
2
Netflix
513.1 million
5
Hitler & the Nazis: Evil on Trial
1
Netflix
435.2 million
104.7 million
316%
6
The Acolyte
1
Disney+
380.5 million
210 million
81%
7
Geek Girl
1
Netflix
314.3 million
439.7 million
-29%
8
Dancing for the Devil: The 7M TikTok Cult
1
Netflix
299.8 million
714.6 million
-58%
9
Bridgerton
2
Netflix
198.9 million
287.1 million
-31%
10
Bridgerton
Netflix
177 million
255.3 million
-31%
What Does This Viewing Data Tell Us About The Acolyte?
It’s a mixed picture for the Disney+ TV show
The real winner of the week here is, of course, Netflix – but it’s important to note that Netflix TV shows are boosted by this specific metric. The streaming giant release multiple episodes at a time, whereas The Acolyte – the only entry from any other streaming service – only dropped a single episode last week. This means we’re effectively comparing four episodes of Bridgerton season 3 to just a single Star Wars episode; it’s not like for like.
The next qualification is in terms of the period covered. Luminate’s data runs from June 7 to 13, meaning it covers the weekend after The Acolyte episodes 1 and 2. It’s reasonable to assume a lot of viewers waited until the weekend to check out the latest Star Wars TV show. We won’t really get a measure of the show’s success until there’s more data. Even a comparison of weekends 1 and 2 won’t be representative, because the premiere dropped two episodes and only one released last week. Disney’s release schedule seems almost designed to obfuscate.
Still, Disney will be quite pleased with The Acolyte‘s performance here. The Acolyte is literally the only non-Netflix show to appear in the top ten for that period, suggesting it’s a success. The scale of that success will become clear over the weeks, as we get a sense of whether viewers stuck around or dropped off.
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