In a world where fairy tales often revolve around princesses in glittering gowns, Michael Bublé’s 2-year-old daughter, Vida, has rewritten the script. In a viral Instagram video that captured the hearts of millions, the toddler passionately declared her love for Marvel superheroes over traditional princesses, leaving her famous father beaming with pride. The adorable exchange, where Vida tearfully insists, “I like Marvel!” while rejecting Cinderella and her royal peers, has sparked a wave of admiration for the father-daughter duo’s unique bond. This moment, both hilarious and heartwarming, showcases Vida’s spunky personality and Bublé’s playful parenting style. Why has this video resonated so deeply with fans worldwide? Let’s dive into the story of Vida’s superhero obsession, her special connection with her dad, and how this viral moment reflects a modern twist on childhood dreams.

A Viral Moment That Stole the Show

In June 2021, Michael Bublé, the Grammy-winning crooner known for hits like “Haven’t Met You Yet,” shared a now-iconic video on Instagram. In it, he’s seen holding his then-2-year-old daughter, Vida Amber Betty Bublé, as they engage in a lighthearted conversation. “So, do you like the princesses?” Bublé asks, his tone playful but curious. Vida’s response is immediate and emphatic: a tearful “No!” that catches her dad off guard. When he follows up with, “What do you like?” Vida, visibly emotional, declares, “I like Marvel!” Bublé, ever the doting father, doubles down to confirm, “You like Marvel? Like the superheroes?” Vida’s enthusiastic “Yeah!” seals the deal, as she buries her face in her dad’s shoulder, overwhelmed by her own conviction.

Bublé’s caption added a layer of humor to the moment, joking, “I should have seen it coming…. Her first words were ‘I AM INEVITABLE!’” referencing the iconic line from Marvel’s Avengers: Endgame spoken by the villain Thanos. The video, posted on June 24, 2021, quickly went viral, racking up over half a million views and 100,000 likes within days. Fans flooded the comments with praise for Vida’s fierce individuality and Bublé’s delighted reaction, with many noting how the singer’s nod of approval showed his genuine excitement for his daughter’s unconventional taste.

Vida: The Superhero-Loving Star

Vida Amber Betty Bublé, born on July 25, 2018, is the third child of Michael Bublé and his wife, Argentine actress Luisana Lopilato. Named “Vida” for the Spanish word meaning “life,” she’s already proving to be a force of nature. At just 2 years old in the viral video, Vida displayed a personality that’s both passionate and endearing. Her love for Marvel superheroes—think Iron Man, Captain America, and Black Widow—sets her apart in a world where young girls are often steered toward princesses and fairy tales. This preference isn’t just a cute quirk; it reflects a broader shift in how children, and especially girls, are embracing powerful, action-oriented role models.

Vida’s superhero obsession isn’t an isolated trait in the Bublé household. Her older brother, Elias, born in 2016, is also a Marvel enthusiast, often seen sporting a Captain America costume. Bublé has shared glimpses of Elias’s superhero fandom, including a 2021 Instagram post celebrating his son’s fifth birthday, captioned, “You are my pride and joy, a man after my own heart. Happy 5th Birthday, Elias Bublé! We love you so so much!! #myhero.” The Bublé kids’ shared love for Marvel suggests a family culture that celebrates strength, courage, and adventure—qualities embodied by their favorite comic book heroes.

A Father-Daughter Bond That Melts Hearts

At the heart of the viral video is the undeniable chemistry between Bublé and Vida. The singer, now 49, is a devoted father to four children—Noah (born 2013), Elias, Vida, and Cielo (born 2022)—and his interactions with them often make headlines for their warmth and authenticity. In the Marvel video, Bublé’s playful questioning and encouraging smile show a dad who’s not only entertained by his daughter’s passion but genuinely invested in her individuality. His ability to turn a simple conversation into a viral moment speaks to his knack for connecting with people, whether on stage or at home.

Bublé’s parenting style is a blend of Canadian reserve and the free-spirited influence of his wife, Luisana Lopilato. In a 2023 interview with Yahoo Life, he described their contrasting approaches: “I’m so proud to be Canadian, but we’re very conservative and courteous…. Argentinians are far freer and it’s loose…. It made for such a perfect mix.” This balance allows their children to express themselves boldly, as seen in Vida’s unapologetic rejection of princesses. Bublé’s pride in his daughter’s choices shines through, reinforcing the idea that he and Lopilato are raising their kids to embrace their unique passions.

The Marvel moment isn’t the only time Vida has stolen the spotlight. Bublé has shared other glimpses of their bond, from daddy-daughter dance sessions to a 2022 Instagram post where he proudly declared himself a “Dance Dad” while helping Vida into her ballet shoes. These moments paint a picture of a father who’s deeply involved in his children’s lives, celebrating their quirks and cheering them on, whether they’re twirling in a tutu or dreaming of joining the Avengers.

Why the Video Resonated

The viral video struck a chord for several reasons. First, Vida’s emotional declaration is irresistibly cute, her tiny voice carrying the weight of a superhero-sized conviction. Her tears, far from being a tantrum, show a toddler grappling with the intensity of her preferences—a relatable moment for anyone who’s felt strongly about something as a child. Second, Bublé’s reaction—equal parts amused and proud—makes him the ultimate “girl dad,” a term fans have used to describe his supportive, engaged parenting.

Beyond the cuteness, the video taps into a cultural shift. For decades, princesses like Cinderella, Belle, and Ariel have been the default role models for young girls, often emphasizing beauty, grace, and romance. But characters like Black Widow, Captain Marvel, and Gamora offer a different kind of heroism—one rooted in strength, independence, and action. Vida’s preference for Marvel over princesses reflects a generation of kids growing up with diverse role models, where girls can aspire to be powerful and fearless rather than just pretty and poised. As BYU professor Sarah Coyne noted in a 2016 study, superhero culture can inspire children to embody traits like courage and kindness, though it’s important to guide them toward positive values. Vida’s love for Marvel suggests she’s drawn to these empowering qualities, with her parents’ encouragement.

The video also resonates because it challenges stereotypes. Fans on social media praised Vida for defying expectations, with comments like “She’s a little superhero in the making!” and “Love that she’s picking Iron Man over Cinderella!” Bublé’s enthusiastic response further amplifies the message that it’s okay—even awesome—for girls to love superheroes. This moment aligns with broader conversations about gender norms, where parents like Bublé and Lopilato are fostering environments where kids can choose their heroes without constraints.

The Bublé Family’s Marvel Connection

Vida’s Marvel obsession is part of a larger family narrative. Bublé himself has a connection to the superhero world, having recorded a cover of the Spider-Man theme song for his 2024 album, The Best of Bublé. Fans on Reddit’s r/Spiderman community have praised the jazzy rendition, with one user recalling a parody video where Spider-Man declares Bublé his favorite singer for nailing the theme. This nod to Marvel shows Bublé’s own appreciation for the franchise, making Vida’s fandom a shared family passion.

The Bublé household’s love for superheroes also extends to their storytelling. In the 2022 music video for “I’ll Never Not Love You,” Bublé and Lopilato recreated iconic romantic movie scenes, but the video ends with a nod to their growing family, including a pregnant Lopilato and their three kids. While not explicitly Marvel-themed, the cinematic flair mirrors the larger-than-life storytelling of superhero films, suggesting the family’s fondness for bold, adventurous narratives.

A Modern Fairy Tale

Vida’s viral moment is more than just a cute video; it’s a modern fairy tale where the heroine chooses a suit of armor over a ballgown. Her declaration, “I like Marvel!” is a rallying cry for kids everywhere to embrace what they love, regardless of tradition. For Bublé, it’s a chance to shine as a father who celebrates his daughter’s individuality, proving that his real-life role as “Papi” is just as captivating as his stage persona.

Fans can’t get enough of this father-daughter duo because they represent something universal: the joy of watching a child discover their passions and a parent cheering them on. Whether Vida grows up to be a superhero, a dancer, or something entirely her own, one thing is clear: with her dad’s love and her fearless spirit, she’s already a star. As Bublé continues to share glimpses of his family’s adventures, the world will be watching, ready to cheer for Vida’s next big moment—whether it’s saving the day or stealing hearts.