Scroll down to find out how rich the Kardashians really are
ALTHOUGH the Kardashians are said to be worth over £1.6 billion combined and have raked in millions of dollars thanks to their successful businesses, there’s been a fair few that weren’t quite so successful.
The Kardashians are much more than just reality TV stars and when we think of the famous women, Kim Kardashian’s figure-hugging Skims brand, which has now been valued at £3.2 billion, comes to mind.
Here, Fabulous takes a look at the full list of failed Kardashian businesseCredit: Instagram/Skims/Indian420
Whilst Kim has had success with Skims and Khloe with Good American, the family’s prepaid credit card shafted teenage fans and their skincare range barely lasted a year on shelvesCredit: @goodamerican / instagram
Not only this, but her sister Khloe, who is reported to be worth £48 million, has had lucrative success with Good American, whilst Kylie’s lip kit from Kylie Cosmetics, which is was valued at £964 million in 2019, made her a billionaire.
And it’s not just Kim, Khloe and Kylie that have earned the big bucks through their entrepreneurial endeavours, as Kourtney’s new Lemme brand has proved popular with fans, as well as Kendall’s 818 tequila company plastered all over social media by influencers.
But despite their successes, it appears that business isn’t always booming for this famous family.
Here, Fabulous takes a close-up look at the forgotten, now closed down Kardashian Jenner brands.
DASH BOUTIQUE
In 2006, the Kardashians first launched into the world of business when they opened a DASH boutique in Calabasas.
The sisters first dabbled in business with their DASH clothing storiesCredit: Getty – Contributor
After 12 years of business, in 2018, the chain closed downCredit: Splash News
They expanded to several locations including Miami and New York, but after 12 years, in 2018, the family revealed that all of their DASH clothing stores would be closing down.
At the time, Kim released a statement revealing why the three siblings had decided it was time to close the business, as she explained: “We’ve loved running DASH, but in the last few years, we’ve all grown so much individually.
“We’ve been busy running our own brands, as well as being moms and balancing work with our families.
“We know in our hearts that it’s time to move on. We love our DASH Dolls and are so grateful for the amazing memories.”
GLAMOUR TAN
Just four years after launching their first family business, in 2010, Khloe, Kim, and Kourtney launched a fake tan brand called Glamour Tan.
The sisters launched a fake tan range in 2010
North West set to make jaw-dropping amount from every TikTok post as fans accuse Kim Kardashian of ‘using’ her
But despite the positive reviews of the product, which was stocked in Sephora, before long, the self-tanner gel range was promptly discontinued.
PERFECT SKIN
Not only did the beauty fans venture into fake tan, but they also launched Perfect Skin in partnership with a dermatologist too.
Their skincare range, Perfect Skin, lasted not even a year on shelvesCredit: Perfect Skin
The revolutionary three-step skincare system was formulated to work for all skin types, in the hopes of promoting a beautiful, radiant complexion.
Using them for campaigns will always generate press and attention and although that may not convert into sales, it does create a buzz and that’s what the Kardashians have always been about
Nick Ede
But if you didn’t even know this brand existed, it’s probably because it ended up being closed within just one year.
KARDASHIAN CARD
2010 clearly wasn’t too great a year for the family in terms of business success, as it also saw the Kardashian sisters launch a prepaid debit card – the Kardashian card.
The Kardashian Kard’s hidden fees left customers fumingCredit: Kardashian Kard
But the MasterCard, which was targeted towards teens and featured the sisters’ faces printed on the front, instantly deposited backlash after unexpected hidden fees emerged.
According to Business Insider, the card cost between $60 [£48] and $100 [£80] just to activate, and the monthly fee (after initial purchase) was another $8 [£6.40].
Not only this, but replacing a card cost $25 [£20], whilst cancelling an account cost $6 [£4.80].
The sisters were then sued by their partner company Mobile Resource Card for $75 million [£60 million] with mum Kris Jenner, named in the “alleged breach of contract”, but the case was dismissed, as per The Hollywood Reporter.
Whilst the bank reimbursed people, the Kardashians lost money and the card was terminated after just one month.
KARDASHIAN KHAOS
In 2011, the sisters opened a souvenir shop called Kardashian Khaos in Las Vegas.
The sisters’ souvenir shop closed after three yearsCredit: Alamy
The shop, which was located at The Mirage Hotel and Casino, was fashioned as a “celebrity lifestyle boutique.”
It sold T-shirts, key chains, water bottles, amongst other products, and hosted periodic appearances by the Kardashians.
But after three years and no explanation, it was announced that the shop would be shutting its doors.
KHROMA BEAUTY
In 2012, the famous siblings launched Khroma Beauty, a make-up line exclusively for Ulta.
Khroma Beauty faces copyright complaintsCredit: Khroma Beauty
But the brand barely lasted a year in stores and the products were quickly pulled from shelves after several brands sued them for copyright infringement.
The issues arose over the brand’s name, which was later renamed Kardashian Beauty.
But as reported by the Daily Mail, when asked if she trusted the licensees in the Kardashian Beauty deal – previously known as Khroma – Kim said: “I just don’t care. I’m heartless. I just don’t care.”
ARTHUR GEORGE SOCKS
And it’s not just the sisters that have experienced failed business ventures – their brother Rob also tipped his toe – or entire foot – into running a business.
Rob’s sock brand survived for eight yearsCredit: Getty
In 2018, Rob footed half of the company to his mum KrisCredit: Getty
In 2012, the Kardashian brother launched a luxury sock brand – Arthur George Socks – the name being a combination of both Rob’s and his late father’s middle names.
Their brand campaigns are not restricted to posters or online advertising – they have cleverly mixed their hit TV show with whatever they are promoting
Nick Ede
However, in 2018, Rob footed half of the company to mum Kris amid financial trouble and the brand survived until its last Instagram post, in 2020, an impressive eight years after its launch.
KIMOJI APP
In 2015, Kim made a turn into tech with her “Kim Kardashian: Hollywood” Kimoji app.
Kim’s Kimoji app proved lucrative at the time for the starCredit: Kimoji
But was closed just three years after its launchCredit: Kimoji
Apple users were offered a choice of 250 Kim Kardashian themed emojis and gifs, and according to Bloomberg, the business venture generated $200 million [£160 million] in annual revenue.
However, Kim was hit by a creator who filed a $10 million [£8 million] lawsuit alleging that a Los Angeles-based video game developer Kung Fu Factory prepared the original proposal years earlier and was never paid.
As a result, the app was then shut down three years later.
KYLIE SWIM
The most recent business venture that went downhill was Kylie Jenner’s swimwear line, Kylie Swim.
Kylie’s swimwear line left customers fumingCredit: INSTAGRAM/kylieswim
Shoppers complained about the quality of the brandCredit: Splash News
The 26-year-old made her first step into the fashion industry with the line, but was met with a barrage of negative customer reviews.
Whilst the quality of the swimsuits were heavily criticised by buyers, it appears that the brand is now no more, after all traces of the Kylie Swim brand have since been removed from her website.
