In a significant development for one of the most scrutinized celebrity partnerships in recent years, Netflix has quietly severed ties with Prince Harry and Meghan Markle’s lifestyle brand, As Ever, marking what many see as the latest chapter in the cooling of their high-profile relationship with the streaming giant. Announced in early March 2026, the move ends a collaborative effort that began with the launch of Meghan’s consumer brand in 2025, where Netflix provided investment and support to help bring the Duchess of Sussex’s vision of elevated everyday living to a global audience.
The partnership’s dissolution was confirmed by spokespeople for both sides. A representative for As Ever stated that the brand had experienced “meaningful and rapid growth” and was now “ready to stand on its own,” with exciting plans ahead for independent expansion. Netflix echoed this sentiment, praising Meghan’s passion for “elevating everyday moments in beautiful yet simple ways” and expressing gratitude for their role in launching the venture. The split appears amicable on the surface, framed as a natural progression rather than a dramatic fallout. As Ever will continue operations without Netflix’s backing, focusing on its next phase as a standalone entity.
This development comes against the backdrop of a longer, more complex history between the Sussexes and Netflix. The couple signed a blockbuster multi-year deal in 2020, shortly after stepping back from royal duties, reportedly valued at around $100 million (though exact figures have varied in reports). Through their production company, Archewell Productions, they delivered a string of projects that capitalized on their unique position at the intersection of royalty, celebrity, and media. The standout was the 2022 docuseries Harry & Meghan, a six-part exposé on their departure from the British royal family, which became one of Netflix’s most-watched documentaries ever upon release. It offered unprecedented access to their personal lives, including family moments, reflections on media scrutiny, and the challenges of starting anew in California.
Other productions followed: the inspirational anthology Live to Lead (2022), the sports-focused docuseries Heart of Invictus (2023) centered on Harry’s Invictus Games, and the polo-themed Polo (2024). Meghan also starred in her own lifestyle series, With Love, Meghan, which blended cooking, entertaining, and personal anecdotes. While Harry & Meghan drew massive viewership and sparked global conversations, subsequent projects received more mixed reception, with some failing to replicate the initial buzz or top Netflix charts consistently.
By mid-2025, signs of strain emerged. Reports surfaced that Netflix would not renew the original exclusive, high-value contract when it expired in September. Instead, the parties transitioned to a less committing “first-look” arrangement. Under this structure, Netflix gains priority consideration for new film and television ideas from Archewell, but without the guaranteed funding or exclusivity of the prior deal. This shift mirrored Netflix’s evolving strategy, moving away from broad multi-project pacts toward more selective partnerships, similar to those with figures like the Obamas’ Higher Ground Productions.
Industry insiders have pointed to several factors contributing to the gradual distancing. Some describe frustration on Netflix’s side with what they perceived as repetitive narratives centered on the couple’s royal exit, diminishing creative returns over time. Viewership for later seasons of With Love, Meghan reportedly dipped, and several Archewell projects remain in development limbo without firm release dates or updates. One source characterized the internal mood at Netflix as “We’re done,” suggesting executive fatigue with the partnership’s trajectory.
The recent split from As Ever adds another layer. Launched with Netflix’s financial and promotional muscle, the brand—focused on curated home goods, entertaining essentials, and lifestyle products—achieved notable early success, including pop-up events and media buzz. However, Meghan reportedly felt constrained by Netflix’s cautious approach to global scaling, preferring full creative and business control moving forward. The decision allows As Ever to pursue independent growth, potentially expanding into new markets, collaborations, or retail avenues without shared oversight.
For Prince Harry and Meghan, the changes represent a pivot in their post-royal careers. Since relocating to Montecito, California, they have built Archewell as a hub for media, philanthropy, and now consumer ventures, emphasizing impact-driven storytelling and personal branding. The original Netflix deal provided a financial cushion and platform during their transition, but its evolution reflects broader Hollywood realities: high-profile partnerships can shift quickly when expectations diverge or performance metrics falter.
Critics and royal watchers have long debated the Sussexes’ media endeavors, with some viewing them as cashing in on royal connections, while supporters praise their authenticity and advocacy for causes like mental health, veterans’ issues, and women’s empowerment. The Netflix saga has fueled endless speculation, from predictions of total fallout to hopes for future one-off collaborations.
As of March 2026, the couple’s Archewell first-look deal with Netflix technically remains in place for potential future content, though momentum appears stalled. No major new announcements have surfaced, and the As Ever separation signals a clear step toward independence. Whether this marks the definitive end of their Netflix era or simply a recalibration remains uncertain, but it underscores the challenges of translating royal fame into sustained Hollywood success.
The story continues to captivate audiences, blending celebrity, business, and the enduring fascination with the Duke and Duchess of Sussex. As Meghan steers As Ever into its independent future and Harry pursues his initiatives, the couple’s next moves—whether in media, philanthropy, or entrepreneurship—will likely draw as much attention as their past collaborations ever did.
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